Analytics Dashboard Setup
Stop looking at vanity metrics. You need a dashboard that tells you what to do next, not just how many people liked your post.
The Core Problem
Creators get overwhelmed by 'Big Data' and end up ignoring it. You only need to track three things: Attraction (new eyes), Retention (returning eyes), and Conversion (dollars).
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
The most important metric is 'Return Visitor Rate'. It tells you if you're building a community or just getting lucky with the algorithm.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 Choose One Source of Truth: Pick one tool (like Google Analytics or Plausible) and stick to it. Discrepancies between tools will drive you crazy.
- 02 Set Up Conversion Goals: Define what a 'win' looks like—a newsletter signup, a product click, or a 50% video completion rate.
- 03 Weekly Audit Rhythm: Spend 30 minutes every Sunday reviewing the numbers. Look for patterns, not individual spikes.
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If you can't measure it, you can't improve it. But if you measure everything, you'll improve nothing.