The Content Pillar System
Stop the daily grind of chasing trends. Build a library of 'Pillar' content that acts as an eternal source of distribution.
The Core Problem
Creators burn out because they treat every post as a new starting line. You need a system where one deep research effort feeds 20 different channels.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
The 'Atomization' Principle. Break a 3,000-word essay into 1 video, 5 threads, 10 images, and 4 newsletters.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 Identify Your Core Pillars: Select 3-5 high-level topics you want to be known for. Everything you create must map back to one of these.
- 02 The Master Asset Creation: Once a month, create one 'Deep Dive' asset (a long video or guide). This is the source code for everything else.
- 03 Cross-Platform Translation: Don't copy-paste. Translate the 'vibe' of the pillar into the 'native tongue' of each platform (e.g., visual for IG, punchy for X).
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If you are everywhere, you are nowhere. If your pillars are everywhere, you are an authority.