High-Retention Editing Workflow
Retention isn't about fast cuts; it's about managing the viewer's dopamine levels. Here's how to edit for the modern attention span.
The Core Problem
New editors over-use transitions or stay on one shot for too long. You need to provide a 'visual reset' every 3-5 seconds to keep the brain engaged.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
The first 30 seconds of a video determine 80% of its performance. Front-load your best visuals and most compelling hooks.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 The J-Cut and L-Cut: Smooth out transitions by having the audio lead the video (J-cut) or vice versa (L-cut). It feels more natural to the human brain.
- 02 Strategic B-Roll: Don't just show your face. Use B-roll to emphasize key points or provide a visual metaphor for what you're saying.
- 03 Sound Design Layers: Add subtle whooshes, atmospheric music, and foley. A rich soundscape makes video feel high-budget.
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Edit with a scalpel, not a chainsaw. Every frame should earn its keep.