Email Marketing for Creators
Your email list is the only platform you truly own. It is your ultimate insurance policy against algorithm changes.
The Core Problem
Creators treat newsletters like RSS feeds. A newsletter should be an intimate conversation, not a list of links. Focus on personal stories.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
Every email must have a single primary CTA. Don't confuse your readers with 5 different buttons.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 The Lead Magnet: Give away a high-value resource in exchange for an email address. It should solve a specific, immediate problem.
- 02 Welcome Sequence: Set up a 3-day automated sequence that introduces your brand and provides immediate value.
- 03 Consistency Over Frequency: It's better to send one great email every two weeks than three mediocre ones every week.
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Algorithms come and go. An email address is forever (almost).