Identifying Your High-Value Niche
In a world of generalists, the specialist wins. Don't be a 'lifestyle creator'; be the person who solves one specific problem better than anyone else.
The Core Problem
Creators are afraid that narrowing their focus will limit their audience. In reality, it makes them 'undeniable' to the right people.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
Your niche is the intersection of what you're good at, what you love, and what people are willing to pay for.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 The 'Ikigai' Method: Map out your skills and interests. Look for the 'boring' overlap—that's usually where the money is.
- 02 Competitor Audit: Find creators in your space. Look at their comments. What are people still confused about? That's your gap.
- 03 The 'I Help' Statement: Can you finish this sentence? 'I help [audience] achieve [result] through [mechanism].' If not, you're too broad.
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Go an inch wide and a mile deep. The riches are in the niches.