Sponsorship Management
Brand deals are professional relationships, not one-off transactions. Manage them like a pro using a dedicated CRM system.
The Core Problem
Losing track of emails, missing deadlines, and forgetting to follow up on payments makes you look like an amateur. Professionalism earns you 3x higher rates.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
The real money is in the 'Renewal'. It's 10x easier to resell to an existing sponsor than to find a new one.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 Active Pipeline Tracking: Move every brand through stages: Outreach → Negotiation → Contracted → Content Live → Paid.
- 02 Automated Follow-ups: If a brand hasn't replied in 3 days, follow up. If they haven't paid in 30 days, follow up. Don't be shy.
- 03 Post-Campaign Reporting: Send a 'Success Report' after every deal. Show them the stats and tell them why they should work with you again.
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Organization is the silent partner of success. A clean CRM is a full bank account.