Brand Deal Negotiation
Stop accepting the first offer. You aren't selling a post; you're selling access to a vetted, high-trust community.
The Core Problem
Creators underprice themselves because they look at follower counts. Brands care about engagement, demographics, and conversion potential.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
The party that mentions price first usually loses. Always ask for their budget range and campaign goals before quoting.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 Media Kit Mastery: Create a one-page PDF showing your audience stats, past results, and high-quality examples of your work.
- 02 The Value-Add: Bundle your services. Instead of one post, offer a package with stories, newsletter mentions, and usage rights.
- 03 Usage Rights & Exclusivity: Always charge extra if the brand wants to use your face in their ads or demands you don't work with competitors.
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Know your worth, then add tax. You are a media company, not just a profile.