Color Theory for Non-Designers
Color isn't just decoration; it's a structural element that guides attention and builds brand recognition.
The Core Problem
Using too many colors or colors that clash. This creates 'visual noise' which makes your content look amateur and untrustworthy.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
The 60-30-10 Rule. 60% Primary (Neutral), 30% Secondary (Brand), 10% Accent (Call to Action).
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 Emotional Association: Blue for trust, Red for urgency, Green for growth. Choose colors that match the 'feeling' of your niche.
- 02 Contrast Checking: Ensure your text color has enough contrast against the background. Accessibility is non-negotiable.
- 03 Stick to a Palette: Use tools like Coolors.co to generate a palette and never deviate from those hex codes across platforms.
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Consistency in color builds a mental shortcut to your brand in the viewer's mind.