Typography Rules
Typography is the voice of your brand when you aren't speaking. It determines how your ideas are 'heard' by the reader.
The Core Problem
Bad hierarchy. If everything is the same size, nothing is important. Use size, weight, and color to guide the eye.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
White space isn't 'empty'. It's the frame that makes the text readable. Don't be afraid of large margins.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 The Two-Font Limit: Pick one Sans-Serif for body text and one Serif (or Bold Sans) for headings. Any more is a mess.
- 02 Line Length & Leading: Keep sentences between 50-75 characters wide. Use 'Leading' (line spacing) so the eye doesn't get lost.
- 03 Alignment Integrity: Never center-align long blocks of text. Left-align for readability; center is for short headers only.
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Typography is 90% of design. Master it and you've mastered the visual web.