Newsletter Growth Engine
A newsletter is a direct line to your audience. But to grow, you need to transition from a 'curator' to a 'creator'.
The Core Problem
The 'Link Dump'. If your newsletter is just a list of things you found online, you have no moat. Anyone can do that.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
Your value isn't information; it's filtered insight. Tell them what TO DO with the links you find.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 The Content Skeleton: Create 3 repeatable segments (e.g., One Lesson, One Tool, One Question). It makes writing 10x faster.
- 02 The Weekly Capture: Don't sit down to 'write'. Collect thoughts throughout the week in a dedicated app. Sunday is just 'assembly'.
- 03 Iterate via Replies: Ask your readers to reply to a specific question. Their answers are the raw material for your next edition.
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Email is the digital living room. Be a great guest and you'll always be invited back.