Podcast Launch Plan
Most podcasts fail before episode 10. Avoid 'Fade' by building a content bank and a sustainable schedule before you hit publish.
The Core Problem
Launching without a clear 'Who' and 'Why'. If you're just 'talking about stuff' with a friend, you're not a creator, you're a hobbyist.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
The 'Rule of Three': Launch with 3 episodes. This gives new listeners a 'binge-able' experience and signals commitment.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 The Identity Statement: Write down: 'This podcast helps [Audience] solve [Problem] through [Format].' This is your North Star.
- 02 Batch Your First Month: Record 4 episodes before you launch your first one. This gives you a buffer for 'life stuff'.
- 03 Distribution Strategy: Use a host like Spotify for Podcasters or Buzzsprout to push your show to Apple, Spotify, and everywhere else automatically.
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Podcast growth is slow, then fast. Surround yourself with systems so you can survive the slow part.