Viral Hooks Library
Content without a hook is like a house without a door. Nobody can get inside, no matter how beautiful it is.
The Core Problem
Starting with 'I think...' or 'Hello guys!'. You are wasting the most valuable real estate you have: the first 3 seconds.
Strategy is about making choices, tradeoffs; it's about deliberately choosing to be different.
This is the "North Star" of growth!
Strategic Insight
A hook must trigger one of three things: Curiosity, Fear of Missing Out (FOMO), or Relatability.
How to Implement
Follow these three fundamental shifts in your daily workflow:
- 01 The 'Negative' Hook: Instead of 'How to win', try 'Why most people fail at...'. Humans are wired to avoid losses more than seek gains.
- 02 Specific Numbers: Use odd, specific numbers. '7 steps' is vague. 'The 4.2 minute habit' is intriguing.
- 03 The Contrast Frame: Compare two unexpected things. 'How a pizza delivery guy built a $1M software business'.
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The hook doesn't make the content good, but it makes the content known.